Making MMA More Mainstream

Friday, August 19th, 2011 at 12:56 pm. Brazilian Jiu Jitsu

MMA HEATs Karyn Bryant went to the FOX lot for the UFC on FOX press conference, and caught up with UFC Chairman and CEO Lorenzo Fertitta, and FOX Sports Media Group President and Co-COO Eric Shanks. They are both excited about the deal to bring the UFC to FOX, FX, Fuel and FOX Deportes, and give details on how the relationship came about. They also talk about the evolution of the sport, and how FOX can continue the growth by broadening the audience.

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